Images: Liza Abdrashitova
Areas of Activity
Digital and creative pedagogies
Analogue and digital practices
Research and developmental strategies
Workflow and curriculum development
Workshop planning & delivery
Overview
Every June, CCW holds the degree show, a celebration of work by graduating students from each course. In order to help orientate visitors and publicise the show, wayfinding needs to be designed, produced and installed each year. This presented an exciting opportunity to develop hybrid wayfinding for this year's show – something that operates both in print and through AR (augmented reality) as a way of creating an engaging, narrative-led experience through the 2025 degree show.
To achieve this goal a live brief was designed, affording student participants the opportunity to undertake a professionally focused learning experience. This would include, working in a design team, creating and delivering pitches before the production and roll out of deliverables.
A series of supported workshops sessions were held to help students form teams, shape ideas and build pitches. Project pitches were then presented to Adriano Digaudio (Professional Practice Manager) and supporting lecturers. The panel chose a proposal titled ‘Chromatic Traces’ by Liza Abdrashitova (ILLUS) & Jeanna Wiryanto (GD).
Image: Liza Abdrashitova
Pitch Process
‘Chromatic Traces’ presented a concept that visualised core areas of practice specific to discipline, with 10 key areas for each subject. The results, determined by a college-wide survey, acknowledged the key attributes of disciplines (Illustration, Graphic Design & Interior and Spacial Design) whilst acknowledging similarities and crossovers. Each core area of practice was assigned an individual 3D form developed through an iterative process to capture both individual creative endeavour whilst acknowledging the requirements set out in UAL’s brand guidelines.
Images: Jeanna Wiryanto
Outcomes & Delivery
Once the concept was agreed it was time to get to work. Students set about translating ideas into a digital reality using platforms and technology accessible to all. Notably Blender and 8th Wall. 8th Wall enabled accessible delivery across Android and Mac devices and the company kindly supported out project. Additional technical support was deliver by Maria Than (Ricebox Studio), and this was essential to project completion. The project vision and outcomes adapted with the requirements of installation and the students were embedded into the Projects and Showcase Team to ensure that project outcomes aligned to brand guidelines and existing graphics. Notably this helped to ensure parity across the print and digital outcomes.
Concept, Design & Production: Liza Abdrashitova & Jeanna Wiryanto
Tutor Support: Matthew Hawkins & Charlie Abbott
Project & Technical Support: Maria Than at Ricebox Studio
Projects and Showcase Support :George Rayner-Law
With special thanks to Adriano Diguardio.
The project was supported by UAL’s Teaching & Learning Fund and 8th Wall.
Digital and creative pedagogies
Analogue and digital practices
Research and developmental strategies
Workflow and curriculum development
Workshop planning & delivery
Overview
Every June, CCW holds the degree show, a celebration of work by graduating students from each course. In order to help orientate visitors and publicise the show, wayfinding needs to be designed, produced and installed each year. This presented an exciting opportunity to develop hybrid wayfinding for this year's show – something that operates both in print and through AR (augmented reality) as a way of creating an engaging, narrative-led experience through the 2025 degree show.
To achieve this goal a live brief was designed, affording student participants the opportunity to undertake a professionally focused learning experience. This would include, working in a design team, creating and delivering pitches before the production and roll out of deliverables.
A series of supported workshops sessions were held to help students form teams, shape ideas and build pitches. Project pitches were then presented to Adriano Digaudio (Professional Practice Manager) and supporting lecturers. The panel chose a proposal titled ‘Chromatic Traces’ by Liza Abdrashitova (ILLUS) & Jeanna Wiryanto (GD).
Image: Liza Abdrashitova
Pitch Process
‘Chromatic Traces’ presented a concept that visualised core areas of practice specific to discipline, with 10 key areas for each subject. The results, determined by a college-wide survey, acknowledged the key attributes of disciplines (Illustration, Graphic Design & Interior and Spacial Design) whilst acknowledging similarities and crossovers. Each core area of practice was assigned an individual 3D form developed through an iterative process to capture both individual creative endeavour whilst acknowledging the requirements set out in UAL’s brand guidelines.
Images: Jeanna Wiryanto
Outcomes & Delivery
Once the concept was agreed it was time to get to work. Students set about translating ideas into a digital reality using platforms and technology accessible to all. Notably Blender and 8th Wall. 8th Wall enabled accessible delivery across Android and Mac devices and the company kindly supported out project. Additional technical support was deliver by Maria Than (Ricebox Studio), and this was essential to project completion. The project vision and outcomes adapted with the requirements of installation and the students were embedded into the Projects and Showcase Team to ensure that project outcomes aligned to brand guidelines and existing graphics. Notably this helped to ensure parity across the print and digital outcomes.
Concept, Design & Production: Liza Abdrashitova & Jeanna Wiryanto
Tutor Support: Matthew Hawkins & Charlie Abbott
Project & Technical Support: Maria Than at Ricebox Studio
Projects and Showcase Support :George Rayner-Law
With special thanks to Adriano Diguardio.
The project was supported by UAL’s Teaching & Learning Fund and 8th Wall.